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  • Writer's pictureDaniel Ruszkiewicz

Google Tag Manager: What it is and How it Works

Updated: Jan 29, 2023

Google Tag Manager is a free tool offered by Google that allows you to manage and implement tracking tags on your website with ease. It is a powerful tool that can simplify the process of tracking website interactions, providing valuable insights into the behavior of your website visitors. This blog post will cover what Google Tag Manager is and how it can help you better understand and improve your website's traffic and performance.



What is Google Tag Manager?


First, a website tag is a small piece of code added to a website to track specific actions or gather information about the site's visitors. There are many types of tags, including tracking tags for analytics platforms like Google Analytics, marketing tags for ad networks and retargeting platforms, and conversion tracking tags for tracking specific user actions like form submissions and purchases, the most important being Facebook and Google Analytics for small business owners. The information gathered by these tags can provide valuable insights into website traffic and performance, helping website owners and marketers to make informed decisions about their digital marketing efforts.


Google Tag Manager is a management system for tags that makes it easier to add and update tracking tags on your website without having to modify the code. It is a cloud-based platform that provides a simple, user-friendly interface for managing tracking tags, making it easier for marketers and website owners to implement and update tracking tags as needed.


How Does Google Tag Manager Work?


Google Tag Manager allows you to add tracking tags to your website through a single container rather than adding individual tags to each page. The container is a small piece of code that you add to your website once, and it provides a centralized location for all your tracking tags. Whenever you need to update a tracking tag, you log into your Google Tag Manager account and make the changes, which are automatically pushed to your website.


For example, instead of needing to place individual tags on your website for Facebook, Google Analytics, Email Marketing platforms, and more, you put the Google Tag Manager once on your website and update the tags within Google Tag Manager.


Benefits of Using Google Tag Manager


There are many benefits to using Google Tag Manager, including:


  • Simplifies tag management: Google Tag Manager makes it easier to add, update, and manage tracking tags on your website, freeing up time and resources that can be better spent on other tasks.

  • Improves website performance: Google Tag Manager allows you to quickly and easily remove or replace tracking tags slowing down your site, improving website performance and user experience.

  • Increases accuracy and efficiency: By centralizing tag management, Google Tag Manager reduces the risk of human error and improves the accuracy of your tracking data, providing a more complete and accurate picture of your website's traffic and performance.

  • Facilitates collaboration: Google Tag Manager makes it easier for multiple team members to work on tracking tags, providing a streamlined and efficient process for tag management and implementation.


Conclusion


Google Tag Manager is a powerful tool that can help website owners and marketers to better understand and improve the traffic and performance of their sites. With its ease of use and ability to streamline tag management, Google Tag Manager is an essential tool for anyone looking to get the most out of their website and digital marketing efforts. If you haven't already, set up your Google Tag Manager account today and take advantage of its benefits.

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