Moving Forward Together
Helping small businesses create a 12-week marketing plan to ensure they are prepared for the next crisis that might effect your small business.
Attention: Business Owner, Don't Continue Marketing Your Business Until You Read This
Hi, I'm Daniel.
If you are anything like me, you are probably asking yourself "What the heck just happened?" Your business was cruising along. Things were looking good.
Then COVID-19 happened.
You suddenly realize. You weren't as prepared as you thought you were.
When the crisis first hit, were you able to adapt your product and update your website at the speed of the crisis?
Did you have a communication plan in place for your customers?
Did you know which actionable marketing tactics to prioritize?
Like me. You need to now ask yourself... Are you crisis-proof for the next 18/24 months?
Regardless of what is going on with COVID-19, 18/24 months is what the economic recovery is going to look like.
Luckily, you don't need to worry about the next 18/24 months.
You need to focus on the next 12 weeks.
You're probably wondering,
Why the next 12 weeks?
Your competition is scared.
If you think you are alone, you aren't. Your competition is feeling the same exact way.
You are going to see three (3) ways businesses react:
Freeze: These are the businesses that are panicking. They are working from a place of fear. They are reacting to what is being given to them instead of acting and producing change.
Flight: These businesses are trying to do something but are unfocused in their approach. They are focused on tactical things and not a holistic approach with the 18 to 24 months in mind.
Fight: These businesses are looking at this situation objectively. They are adapting their products and process. They realize are positioning themselves for rapid growth in the future.
So if your competition is scared...
You need to operate from a place of confidence and strategy today.
You are currently a mind reader.
You might not literally be a mindreader, but...
You know exactly what everyone else is thinking. Including your customers.
This is the perfect opportunity to speak to the direct needs that you know everyone else is going through.
This is the perfect time to adapt your process to how their behavior as a consumer is changing.
Things could change in an instant and you no longer know what people are thinking.
So you need to take action now.
People are desiring brand authenticity.
This is not the time to be generic or polished.
Your current customers reading right through the "bland" emails and social messages.
They are desiring that brands and companies be authentic that...
This sucks. This isn't fun. And here is something actually useful.
Figure out a way to connect that shows off your personality and that you care and have your customers in mind with every decision you are making.
Makes sense so far? Then you'll find the rest of this interesting.
Here is how I'm trying to help.
Providing :30-minute marketing strategy sessions free of charge.
Help you brainstorm ideas for revenue generation, alternate ways to connect with customers, where to cut marketing cost, and potential ways to reposition or pivot.
No sales pitch.
I am offering this service for free because of two reasons...
The first being that I want small businesses to survive.
The second is because I am a digital marketer that works with small businesses.
And there is a good possibility that I can help to execute on these ideas quicker than doing it alone. If you find value in the help I give you, you might want me to help you execute.
With that said, please understand that I’m not offering a sales pitch in disguise. I promise not to pressure you or pester you in any way at all. I honestly won't even ask to help. The ball is in your court to tell me that you would like my help.
If you do need help, I am doing my best to provide all the help I can at cost to make sure everyone is benefiting.
Pretty clear, right?
You are probably thinking to yourself...now what?
Book a free : 30-minute strategy session.
I am only providing free strategy session for the next two weeks.
If you are asking yourself "how do I know if he's any good?"
First. Get something free.
Second. I've been working in marketing and advertising over the past 10 years.
I've worked with humungous brands like Hilton Worldwide, Waste Manage, Mattress Firm, and others. Managed hundreds of millions of dollars in media spend for them.
I've also worked for a small business to help them grow organically with no budget.
With my last "corporate" job, my only job was to help new businesses by creating new products that they would actually find useful starting off.
Hopefully in all this experience, there is at least one thing I will be to give you for free during our first call.
I'm shooting for at least three.